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“[…] applying simply click and visit information to rank outcomes is an extremely realistic and reasonable matter to accomplish, and ignoring the information might have been foolish. [...] It truly is very crystal clear that any fair online search engine would use click data by themselves results to feed back into ranking to enhance the caliber of search results.

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“Moreover, simply click data (the website inbound links on which a person really clicks) is vital for analyzing the quality of the search results website page. As Google’s previous Main of search good quality Udi Manber testified:

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